LaOpala, the leader in glass tableware manufacturing, has roped in none other than the 'Bong-shell' Bipasha Basu to promote their new range of crockery called 'Diva'. Going by the 'never-say-end' list of her brand endorsements, one can easily say that Bipasha indeed has positioned herself as a superhot property, not just in Bollywood, but also in ad-land! Speaking to Bollywood Hungama, Manish Jain.. Vice President-Marketing & Sales, said that, "We have positioned our new brand Diva as a stylish and a fashionable one. Bipasha Basu also enjoys the same position in Bollywood. It only becomes needless to say that both of them go hand-in-hand. That's the reason why we roped in Bipasha Basu." Talking about this association, Bipasha Basu said, "I am very happy to be associated with the premium brand of crockery like Diva, which is first of its kind in the Indian crockery industry. The Diva range also has elegant designs, mostly targeted towards the modern women. I would love to have a selection of this range in my kitchen". With Bipasha endorsing the Diva range of LaOpala, all that one can say is that 'One Diva truly deserves another'. What say...La Bipasha!

Full story: