R. Madhavan has recently completed the shooting of his film ‘13B’ for Adlabs. The film, a supernatural thriller to be released in September this year has been directed by Vikram and has Neetu Chandra opposite Madhavan. So impressed are the makers of the film with Madhavan that they are all set to sign him for a four film deal with them.

Says Saurabh Varma, Chief marketing Officer of Adlabs, “We are impressed with Madhavan’s performance and marketing skills in 13B and therefore decided to take this relationship further.”

He further added, “When you sign a marketing expert who is also the hero of the film, we are shaping up the best talent. He makes an amazing contribution to the team and brings huge energy to the table- right from how one can exploit the film through various means and methods.”

Now, we wonder here which was a better give from Madhavan- his acting in the film or his marketing for the film?

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