There is no denying the ‘Sen’sation of the sensational Sen sister, Riya Sen. That being true, glamourous Riya Sen has aptly been chosen as the Brand Ambassador for Indian Premier League’s (IPL) official website www.iplt20.com. As the brand ambassador for the site, Riya has to attend at least 5 IPL matches, she has to get into conversation with the players and post her reviews on the site. As for the team she supports, Riya, in her true Kolkatan spirit, openly displays her loyalty and support for SRK’s Kolkata Knight Riders.

Talking about it, Riya says, “I was present as a guest in the IPL’s inaugural match. And I know all of the organizers of IPL very well, including Lalit Modi. It was our mutual love for cricket that got us together. As a Brand Ambassador of the website, I am supposed to attend at least 5 matches, but I am planning to attend much more than 12 matches, subject to I am not working (shooting) at that time.”

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