To generate awareness among masses on the World Earth Day- 21st of April 2008, the Bollywood stars Shah Rukh, Priety Zitna, Kunal Kapoor, Rahul Bose and Science and Technology Minister Kapil Sibal urged the masses to make efforts for protection of the environment in messages on the Internet while in launch of music video “Earth- A Song for Life” in an event organized by National Geographic Channel with focus on greener and cleaner Earth.

The song voiced by Bangalore based music band Karma6 was written by “Sawaariya” fame lyricist Sameer and composed by Sandeep Chowta. “We are extremely happy that these talented stars have joined us in our endeavour to protect our world,” Nikhil Mirchandani, managing director of National Geographic Channel (South Asia) as expressed his opinion before media on the occasion.

Shah Rukh Khan seemed quite optimistic about as he believed in the capacity of the country’s youth to change earth into a better place to live in, “I believe my children will breathe easier. I believe there will be nicer things around them to look at. I believe they will be closer to nature. I’m a non-cynic,” as he said.

Preity urged people to take easy steps like refraining from the use of plastics to make a change for the good of the earth, “My message to all those people out there for Earth Day would be - please try saving the planet, you don’t have to do a very big thing, all you can do is use as little plastic as you can.”

Technology minister Sibal said, “Let us preserve nature and thereby preserve ourselves. We can achieve this goal only if we change - change the way we live, change the way we think, change the way we act.” Any one who wishes to download this song can log on to www.natgeotv.co.in.

Full story: